🔥 Online coaching for women

Ready to stop
starting over —
for good?

No restriction. No quick fixes. No punishing yourself for having a life. Just real, sustainable results built around you.

Yes, I'm ready → Read my story
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Women already making this change. You could be next.
Does this sound familiar?

You've tried everything.
Nothing's stuck.

You're not the problem. The approach has been the problem all along.

You've done every diet going. Shakes, restriction, meal plans. None of them worked long-term — because none of them were built around your actual life.

You're exhausted before you start. A full-time job, a social life, a brain that never switches off. Fitting health into all of that feels genuinely impossible.

You just don't feel like you anymore. You avoid photos. You don't love the mirror. You want your confidence back — and you deserve to feel good in your own skin.

You shouldn't have to choose. Dinner out. A glass of wine. Birthday cake. You shouldn't feel guilty for living your life. I'll show you that you genuinely don't have to.

Caitlin Coates — Ignite Fitness by Caitlin
Hi, I'm Caitlin 🫶🏻

I tried every fad going.
This is what actually worked.

I struggled with my weight and confidence from school right through to my mid-twenties. I tried every fad diet — shakes, restriction, skipping breakfast, even convincing myself I didn't like sandwiches. I joined a gym at uni, sat on a bike for 10 minutes and walked straight back out.

Lockdown in 2020 changed everything. I invested in a coach, discovered I actually loved cooking, fell completely in love with the gym — and I've never looked back. I'm now 11kg down, three photoshoots deep, and I genuinely love the way I live my life.

No pills, no potions, no restriction. Just real habits, built around real life. That's exactly what I'll help you do. ✨

11kgLost & maintained
3Photoshoots completed
0Fads or quick fixes
How it works

A lifestyle that actually sticks.

No punishing regimes. No foods off the table. A plan built around your real life — not some imaginary version of it.

01

We start with you

A proper conversation about your life, your goals, and what hasn't been working. I need to understand you before I build anything for you.

02

Your plan, your life

Training you'll enjoy. Nutrition that doesn't leave you miserable. Tailored to your schedule, your food, and your lifestyle — not someone else's.

03

Real support every week

Weekly check-ins, plan adjustments, and a coach who'll tell you what you need to hear — with warmth, always. You're never doing this alone.

04

Results that last

We've built habits, not rules. You'll know how to keep this going long after we're done — for good, this time.

What's included

Everything you need.
Nothing you don't.

💪

Personalised training plan

Built around your schedule and current level. Gym or home — we make it work.

🍽️

Nutrition guidance

No 1200-calorie diets. No banned foods. You'll learn to fuel yourself in a way that actually feels good.

💬

Weekly check-ins

Progress reviews, honest feedback, and plan tweaks every week. You always know exactly what to do next.

📲

Ongoing coach access

Message me when you need to. Real support from a real person — not an automated app.

🧠

Mindset & habit work

The body follows the brain. We work on your relationship with food, rest days, and progress beyond the scales.

🎉

A coach who gets it

I've been exactly where you are. This isn't advice from a distance — I've lived it.

Real results

This is what actually happens.

Caitlin — Before and after transformation

This is me.

Five years of fad diets, followed by building actual sustainable habits. The left is me struggling. The right is me after investing in coaching, finding a way of training I genuinely love, and learning to enjoy food — not earn it.

I'm not going to promise you a specific number on the scales. I am going to promise you that if you show up and do the work, you will feel completely different.

Women I work with typically experience:

Weight loss Increased strength More energy Better sleep Genuine confidence A lifestyle they love
I want this — let's talk →
What clients actually say

Don't take my word for it.

Real messages from real clients. Unedited. Because results speak louder than anything I could write.

Client message
Client message
Client message
Client message
My philosophy

This is a lifestyle journey.
Not a quick fix.

What I won't do.

  • ✕Put you on a 1200-calorie diet that leaves you miserable
  • ✕Tell you the foods you love are off the table
  • ✕Make you feel guilty for having a social life
  • ✕Use food as a reward or punishment
  • ✕Sell you a quick fix that won't last
  • ✕Tell you what you want to hear over what you need to hear

What I will do.

  • ✓Build a plan around your actual life, not an imaginary one
  • ✓Cheer every single win — including the non-scale ones
  • ✓Be honest with you, always — with warmth, not harshness
  • ✓Give you tools you can use for years, not just while you're with me
  • ✓Show up for you every single week without fail
  • ✓Be the coach I genuinely wish I'd had at the start
FAQs

Things people usually ask me.

Do I need gym experience to start?
Not at all. I work with women at every starting point — complete beginners, people returning after a long break, and those who've been training for years. We always start where you actually are, not where you think you should be.
Will I have to give up the foods I love?
No restriction or quick fixes here — this is a lifestyle journey. You'll learn how to include the foods you love while still making real progress. That's the whole point. I'm not going to get you to punish yourself.
How much time do I need each week?
We work around your life, not the other way around. Most clients train 3–4 times a week for 45–60 minutes — but your programme is built around what you can realistically commit to. Busy weeks happen. We plan for them.
How quickly will I see results?
Most clients start feeling better — more energy, better sleep, more confident — within the first few weeks. Visible physical changes typically follow around the 4–6 week mark. Real, lasting change takes time, and that's exactly what we're building.
What if I have a bad week?
It happens to everyone — including me. That's not failure, that's life. We acknowledge it, work out what got in the way, adjust if needed, and carry on. Even if you fail. Try and try again. You never reach your goal if you give up.
How do I get started?
Just tap the button below or send me a DM on Instagram @caitlin.coates. We'll have a quick chat about where you're at and whether we're a good fit. No commitment, no pressure — just a conversation.
Ready when you are

You don't know you can do it
if you don't try.

Six months from now you could be exactly where you are today. Or you could have already started. The only thing between you and feeling like yourself again is making the first move.

Let's do this → Follow on Instagram

ignitefitnessbycaitlin@gmail.com  ·  @caitlin.coates